Safaricom Limited Job Vacancy in Kenya : Senior Manager – Campaign Management

Job description

We are pleased to announce the following vacancy in the within the Consumer Business Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below:

Reporting to the Head of department Consumer Segments, the position holder will be responsible for all strategy and execution of Safaricom’s one to one customer marketing efforts to increase % active and revenue earning customer base as well as reduction in Customer churn. S/He will manage the implementation of campaign management tools and ensure extraction of business benefits from the campaign management tool.

Key Responsibilities:

• Single point of contact and execution for all Safaricom one to one below The Line marketing efforts
• Responsible for creating and driving value propositions to acquire new customers.
• Below the line marketing strategy and customer acquisition /Sim based offers.
• Kindergarten programs to on-board new Safaricom customers when joining the network
• Design and execution of Below the Line campaigns some examples e.g Value droppers campaigns, ARPU enhancement programs, Customer rate enhancement programs and Customer inactivity management
• Manage and Govern the Flytxt delivery of BTL campaigns
• Work with product and segment owners to develop and execute BTL marketing programs for introducing to customers of new product / segment initiatives, initiatives to drive uptake and penetration of existing products and segment initiatives
• Manage customer churn by running customer inactivity campaigns
• BTL execution of the loyalty management scheme
• Work with the Analytics team to ensure the BI evolves to meet the analytical needs of BTL marketing
• Create comprehensive framework of Safaricom’s BTL customer communication policy.

Desired Skills and Experience

• Degree in Sales, Marketing, Finance or IT
• At least 3 years running below the Line marketing actions and campaigns in a Telco environment
• At least 2 years’ experience in team management and BTL campaign management delivery system experience
• At least 5 to 7 years Telco experience with deep understanding of Telco billing, data mining and reporting systems.
• Very strong focus on Customer insights and proven ability to combine numbers and analytics to understand, predict and influence customer behavior
• Flair for numbers is a must
• Strong awareness of market trends, competitive impacts and market opportunities.
• Innovative and creative Achievement oriented.
• Must be confident and presentable with Strong interpersonal, people and communication skills.
• .Highly organized, conscientious and detail oriented.

If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.

How to Apply

Submit your CV and Application online : Click Here