Standard Chartered Bank Job Vacancy in Kenya : Regional Head, Brand and Marketing
Job description
The purpose of this role is to provide thought leadership, lead and transform the regional & in-country marketing function. The role holder is required to develop, manage and drive the following strategic deliverables: Strategic Marketing, Strategic Brand, Marketing Communication, Digital Marketing, Corporate Events, Sponsorships and Client Engagement and the performance of the team.
Key Roles and Responsibilities
Strategic Marketing & Marcom Management
Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports the region’s CIC, CC, Pvt Bank business strategy
Draw on research insights as an input to the Customer Value Proposition (each Client Segment Head owns their Customer Value Proposition)
Develop, socialise and implement the annual marketing plan/calendar
Accountable for the marketing budget, including business case/justification, annual planning and ongoing management
Proactively manage advertising agencies, media agencies and marcom execution
Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships
Drive digital marketing with the Product team using the existing digital platform – Straight to Bank
Ensure execution within the Brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel
Forecast, measure and report on all marketing activity results within agreed deadlines
Cross-Sell Management
Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams
Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets
Co-ordinate cross-functional teams to develop and execute product bundle/cross-sell initiatives
Design and execute campaigns to meet segment/product needs
Ensure functioning monthly business review meetings with Segment Heads
Customer Analytics
Lead and execute an integrated Customer Analytics that provides insight and realisation of segment, product and channel objectives.
Manage end-to-end leads management process to ensure integration and coordination of activities across Product, Segment, Marketing, Risk and Relationship Managers teams to maximise business outcomes
Drive and ensure that customer analytics are applied to strategic marketing plans that deliver sustainable growth
Develop data briefs to provide meaningful customer insights
Lead the team
Manage the team with an effective structure, allocation of responsibilities, tasks and resources
Develop or source the right capabilities to deliver, drive performance, nurture and cultivate marketing talent
Establish strong and collaborative working relationships across functions
Be seen as a strong and reliable member of the Retail Clients Manco team
Qualifications and Skills
Functional
At least 10 to 15 years marketing experience
Relevant tertiary qualifications, preferably with MBA experience
Strong business/ product knowledge and sufficient marketing expertise to command respect and credibility with senior stakeholders
Strong customer analytics and portfolio management experience
Strong digital marketing experience
Talent, Skill & Knowledge
Strategic acumen
Conceptual thinking – able to structure and organize
Execution orientation – able to execute and deliver results
Service and customer centricity
Leadership and change agent
People management
Influencing and networking
Presence and communication
Personal Aspiration
Strong desire and enjoyment of being a business-savvy Marketing Head across a broad marketing agenda
Motivated by performance linked rewards
Enjoys managing people
Enjoys networking and alliance building
Diversity and Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.
How to Apply
Submit your CV and Application online : Click Here
Job description
The purpose of this role is to provide thought leadership, lead and transform the regional & in-country marketing function. The role holder is required to develop, manage and drive the following strategic deliverables: Strategic Marketing, Strategic Brand, Marketing Communication, Digital Marketing, Corporate Events, Sponsorships and Client Engagement and the performance of the team.
Key Roles and Responsibilities
Strategic Marketing & Marcom Management
Use consumer, competitor and research insights to provide thought leadership to formulation of marketing strategy that supports the region’s CIC, CC, Pvt Bank business strategy
Draw on research insights as an input to the Customer Value Proposition (each Client Segment Head owns their Customer Value Proposition)
Develop, socialise and implement the annual marketing plan/calendar
Accountable for the marketing budget, including business case/justification, annual planning and ongoing management
Proactively manage advertising agencies, media agencies and marcom execution
Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships
Drive digital marketing with the Product team using the existing digital platform – Straight to Bank
Ensure execution within the Brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel
Forecast, measure and report on all marketing activity results within agreed deadlines
Cross-Sell Management
Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams
Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets
Co-ordinate cross-functional teams to develop and execute product bundle/cross-sell initiatives
Design and execute campaigns to meet segment/product needs
Ensure functioning monthly business review meetings with Segment Heads
Customer Analytics
Lead and execute an integrated Customer Analytics that provides insight and realisation of segment, product and channel objectives.
Manage end-to-end leads management process to ensure integration and coordination of activities across Product, Segment, Marketing, Risk and Relationship Managers teams to maximise business outcomes
Drive and ensure that customer analytics are applied to strategic marketing plans that deliver sustainable growth
Develop data briefs to provide meaningful customer insights
Lead the team
Manage the team with an effective structure, allocation of responsibilities, tasks and resources
Develop or source the right capabilities to deliver, drive performance, nurture and cultivate marketing talent
Establish strong and collaborative working relationships across functions
Be seen as a strong and reliable member of the Retail Clients Manco team
Qualifications and Skills
Functional
At least 10 to 15 years marketing experience
Relevant tertiary qualifications, preferably with MBA experience
Strong business/ product knowledge and sufficient marketing expertise to command respect and credibility with senior stakeholders
Strong customer analytics and portfolio management experience
Strong digital marketing experience
Talent, Skill & Knowledge
Strategic acumen
Conceptual thinking – able to structure and organize
Execution orientation – able to execute and deliver results
Service and customer centricity
Leadership and change agent
People management
Influencing and networking
Presence and communication
Personal Aspiration
Strong desire and enjoyment of being a business-savvy Marketing Head across a broad marketing agenda
Motivated by performance linked rewards
Enjoys managing people
Enjoys networking and alliance building
Diversity and Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.
How to Apply
Submit your CV and Application online : Click Here
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