Standard Chartered Bank Job Vacancy : Head, Digital Marketing, Africa
Job description
The purpose of this role is to provide thought leadership, strategy and transformational insights to the strategic digital marketing function. The role holder is required to develop, manage and drive the
digital marketing agenda in the country. To effectively manage digital marketing budgets to yield the most optimum ROI. Job description
The purpose of this role is to provide thought leadership, strategy and transformational insights to the strategic digital marketing function. The role holder is required to develop, manage and drive the
Key Roles and Responsibilities
Key Roles & Responsibilities
- Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness
- Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products, Digital banking and Agencies;
- Drive and manage Paid, Owned and Earned media across Online/Mobile;
- Drive the deployment of Always On Paid Media strategy
- Understand and drive the deployment of Performance (CPA/CPL) model in Paid Media for Online Acquisition
- Understand the levers and drive the and drive the performance of Owned Media properties and optimize to drive business KPIs
- Understand and supervise SEO implementation and improvements to the site content, usability, design.
- Drive implementation and tracking of Social Media campaigns and drive fan base across platforms such as Facebook, LinkedIn and Twitter
- Responsible for Digital Marketing budget.
- Accountable for digital marketing governance and lead the team to ensure consistency in digital implementation within the guidelines.
Qualifications and Skills
- Strong understanding of digital industry including but not limited to Banking/Finances;
-Deep Experience in managing SEM, SEM/PPC, Display & Affiliate marketing is a must;
- In depth understanding of Digital Marketing concept, best practice & key levers;
- Extensive experience in E2E marketing campaign management from research to implementation phase and ROI measurement;
- Strong understanding of habits of Digital consumer and competitive landscape;
- Experience in using Digital Analytics and Media tracking tools (Omniture and Google Analytics) with strong understanding of technical aspects of Digital media performance & measurement;
- ROI focused thinking;
- Good at Excel, PowerPoint and other MS office programs.
Diversity and Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.
How to Apply
Submit your CV and Application online : Click Here
- Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products, Digital banking and Agencies;
- Drive and manage Paid, Owned and Earned media across Online/Mobile;
- Drive the deployment of Always On Paid Media strategy
- Understand and drive the deployment of Performance (CPA/CPL) model in Paid Media for Online Acquisition
- Understand the levers and drive the and drive the performance of Owned Media properties and optimize to drive business KPIs
- Understand and supervise SEO implementation and improvements to the site content, usability, design.
- Drive implementation and tracking of Social Media campaigns and drive fan base across platforms such as Facebook, LinkedIn and Twitter
- Responsible for Digital Marketing budget.
- Accountable for digital marketing governance and lead the team to ensure consistency in digital implementation within the guidelines.
Qualifications and Skills
- Strong understanding of digital industry including but not limited to Banking/Finances;
-Deep Experience in managing SEM, SEM/PPC, Display & Affiliate marketing is a must;
- In depth understanding of Digital Marketing concept, best practice & key levers;
- Extensive experience in E2E marketing campaign management from research to implementation phase and ROI measurement;
- Strong understanding of habits of Digital consumer and competitive landscape;
- Experience in using Digital Analytics and Media tracking tools (Omniture and Google Analytics) with strong understanding of technical aspects of Digital media performance & measurement;
- ROI focused thinking;
- Good at Excel, PowerPoint and other MS office programs.
Diversity and Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.
How to Apply
Submit your CV and Application online : Click Here
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