Senior Marketing Associate – General Insurance
OVERALL JOB PURPOSE:
The overall role of Senior -Marketing Associate – General Insurance- is to formulate, execute and
measure General insurance marketing strategy and initiatives that deliver optimally on the business and overall brand objectives.
KEY RESPONSIBILITIES:
- Developing the General Insurance Integrated Communications Strategy.
- Liaising with Advertising Agency on creative executions on General Insurance for timely and usable submissions.
- Organizing Sales support initiatives such as events, sponsorships, and exhibitions, activations.
- Develop content on General Insurance for Digital Promotions.
- Oversee the production of promotional material such as product brochures, handouts, flyers, videos, audios.
- Design and implement marketing campaigns for general Insurance products.
- Participate in identification of General Insurance division research needs, the research itself and implementation.
- Daily monitoring of competitor activity on Digital, print, electronic platforms and advise business.
- Oversee signage and branding of all branches and agencies selling General Insurance products.
- Arrange in media booking and monitoring for General insurance advertising needs
- Co-ordinate and support development of new products
- Manage marketing budgets relating to general insurance on delegation by Marketing Manager.
- Bachelor Degree in Communication/Advertising/Marketing
- Diploma in CIM
- At least three (3) year work experience
- Strategic Marketing Communications
- Ability to make informed decisions
- Strong Communication, and writing skills
- Ability to work independently and as part of a team
- Ability to work well with MS PowerPoint, excel.
- Analytical and problem solving skills.
Friday, May 22, 2015
Key Skills/Specialization:
Bachelor Degree in Marketing and Advertising; CIM
How to apply
Click on this link http://careers.britam.co.ke/?q=node/288
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