ASSISTANT MANAGER-DIGITAL MARKETING
JOB PURPOSE:
Use social media to drive and shape customer preference for the organisation
Gather information on competitors through social media
Update and keep abreast with trends and provide feedback on service delivery
Manage customer feedback on social media
RESPONSIBILITIES:
- Developing, implementing and monitoring all digital marketing campaigns
- Developing and managing social media marketing campaigns and trends on a real time basis including crisis management
- Developing, implementing and measuring ROI of strategies to drive online traffic to the company website including paid search and search engine marketing.
- Improving the usability, design, content and conversion of the company website
- Developing and implementing online brand and product campaigns to raise brand awareness.
- Developing and monitoring digital marketing budget
- Conducting online customer, market conditions and competitor data research and developing appropriate measures based on results
- Reviewing new technologies compared to current and keeping the company at the forefront of developments in digital marketing
- Collaborating with internal teams to create landing pages and optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Developing, implementing and monitoring adherence to company digital marketing code of ethics
- Collaborating with agencies and vendor partners to ensure effective digital marketing
- Preserving brand standards and price consistency across all online distribution channels.
- Gathering and analysing intelligence on market threats and opportunities and producing appropriate periodic reports and proposals based on results
- Managing various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform ...etc.
- Managing digital marketing components integration with the other marketing formats (such as radio, billboard, print, TV, etc).
- Utilizing the given metrics and analytics for decision making/action and orchestrate the implementation and usage of efficient Customer Relations Management tools within the market.
- Digital assets creation, maintenance and tagging
- Conducting periodic UAT(user acceptance testing), validation and editorial management on digital marketing tools
- Working closely with Sales team to ensure the full sales and marketing alignment
- identify and implement new opportunities/pilot programs for expanding digital marketing activities beyond the tactics utilized currently
- Collecting, compiling and submitting usable data and information to various departments and Management based on feedback received from digital marketing tools
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Management of all junior staff related matters in the Digital Marketing section (leave, discipline, performance etc)
- Handling all matters as delegated
- All business units which includes all departments/divisions
- All clients/customers
- Branch network
- Professional marketing and research agencies
- Media and PR agencies.
- Sales resulting to new ideas generated
- Better communication of the organisation with the social media network
- Positive visibility on social sites
- Management of customer service issues
- Business related degree with specialization in marketing/web development
- Analytical and innovative mind
- Strong interpersonal skills
- Ability to present information articulately both verbally and in written form
- Ability to multitask along with excellent planning and organisational skills
- Proficiency in MS project
Friday, May 15, 2015
Key Skills/Specialization:
Business related degree with specialization in marketing/web development
How to Apply
Click on this link http://careers.britam.co.ke/?q=node/289
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