Introduction...
Reporting to the Group Head of
Marketing PR and Brand. The incumbent will be responsible for conducting,
reviewing and monitoring CVP work in Old Mutual Kenya, collecting and
interpreting data on industry, customer, competition and other market place
related information.
Minimum
Requirements...
§ Relevant Bachelor’s
Degree.
§ 3-4 years marketing
research experience required; marketing experience particularly in financial
services experience highly valued.
§ Ability to design and
execute multiple research projects simultaneously.
§ Good working knowledge of
analytical and statistical tools to analyse and interpret data, MS Word,
Excel, and PowerPoint software.
§ Experience in survey
design, execution, analysis and other standard research methodologies.
§ Experience in identifying
and managing research vendors.
§ Must be a strategic
thinker with strong organizational and analytical skills.
§ Ability to work
independently on projects in a fast paced environment
§ Highly motivated, flexible
and adaptable nature.
§ Demonstrate good
communication and leadership skills with high personal integrity
§ Proven analytical skills
§ Organises time efficiently
with the ability to prioritize work on a wide range of deliverables at once
§ High levels of energy,
drive, creativity and innovation
§ Good business acumen and
good understanding of the market
§ Self-starter who shows
initiative and is able to work under minimal supervision
Job
Specification...
§ Conducting, reviewing and
monitoring customer value proposition research and customer profiles in the
group to ensure alignment with business decisions.
§ Collecting data on
consumers, competitors and the marketplace.
§ Analyze and interpret the
data using statistical techniques that converts complex information into
comprehensible reports, and making actionable recommendations
§ Design, select and conduct
survey with the most appropriate market research methodology and techniques
to gather relevant data and interpret the same for example interviewing,
focus groups, questionnaires, market surveys and public opinion polls.
§ Develops business models
by analysing business trends in support of strategy initiatives including but
not limited to product development and customer service channels
§ Constructs financial
models in support of strategy process, strategic projects or business case
development and conducts viability for the same
§ Manage all aspects of
qualitative and quantitative consumer research regarding product awareness,
positioning, and marketing communications impact across the group through
business partners
§ Identify and determine the
scope of marketing research needs, including secondary research and research
design/implementation
§ Identify and manage
appropriate vendors.
§ Coordinate group research
work i.e. Brand Tracker Research, Savings Investor Monitor and any other as
deemed relevant by the business.
§ Manage the research
budget.
§ Manage research staff.
§ Any other duties that may
be allocated by management from time to time.
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