Assistant Marketing Manager Job in Nairobi Kenya – Award Winning Social Venture

Assistant Marketing Manager Job in Nairobi Kenya – Award Winning Social Venture
March 6, 2015 Job Description
Job Vacancy: Assistant Marketing ManagerLocation:
NairobiJob Type: Full time
Company Description: An award-winning social venture that makes hygienic sanitation accessible and affordable in Africa’s urban slums for everyone, forever.
Role & Responsibilities
The Assistant Marketing Manager – Commercial Franchises will be responsible for generating and sustaining high consumer usage of Fresh Life Toilets, while supporting the sales team to increase franchise uptake of the Fresh Life Toilets.
To accomplish these goals, the person will work with the Marketing & Branding manager and a team of marketing staff to implement community-wide branding and sanitation awareness campaigns; strategize and execute marketing initiatives to support Fresh Life franchisees in attracting users; and measure effectiveness of all branding and marketing activities.
The Assistant Marketing Manager – Commercial Franchises will also work closely with the Sales & Operations Team to identify and implement viable marketing initiatives aimed at generating demand for franchise uptake.
Key Duties / Responsibilities
Consumer Marketing
Plan and execute consumer marketing strategies aimed at increasing usage at all Fresh Life Toilets
Monitor usage trends across Fresh Life network through continuous data analysis
Use available research and usage data to develop and implement effective user recruitment and retention strategies
Work with the marketing team to execute community mobilization activities
Provide marketing support to the operations team to identify and effectively address franchisee marketing challenges
Provide coaching and mentoring to the marketing team to ensure effective delivery of marketing programs
Develop and monitor budgets for consumer marketing activities
Support day to day operations of the marketing team to ensure successful implementation of marketing activities
Coach marketing team members to develop skills in creating data-driven marketing strategies and implementing marketing campaigns
Branding
Collaborate with Sales & Operations Team to help increase customer (franchisee) sales of Fresh Life Toilets through strategic branding and development of relevant collateral materials
Work with branding assistant to identify and implement branding activities to increase brand awareness in the community
Research most effective and cost efficient media and other branding channels
Work with design and procurement teams to ensure timely production of all marketing collateral
Work with the research department to conduct periodic brand and user assessments
Requirements
Bachelors degree in marketing or business-related discipline
Proven experience in designing and implementing consumer marketing & branding activities
Proven experience with strategic below-the-line marketing activities
Ability to conduct consumer research especially in FMCG environment
Ability to develop and implement data-driven strategies to increase customer acquisition and retention
Excellent verbal and written communication skills
Collaborative working style, with ability to lead and inspire teams including temporary field staff
Fluent in English and Swahili
Good knowledge of MS Office applications including ability to analyze data, develop presentations and create reports
Good understanding of the urban informal settlements market, including ideal marketing strategies and channels
Passion for creativity and innovation
We offer an interesting and challenging position within a multicultural and dynamic environment, selling a product that makes a significant positive impact, working with a highly motivated team who is passionate about the cause.
How to Apply
Those candidates who meet the above mentioned qualifications should submit their resumes to apply@dumaworks.com with the subject line consisting of Assistant Marketing Manager 1662, your NAME and PHONE NUMBER.(Otherwise your application will be DISQUALIFIED)