I&M Bank Job Vacancy in Kenya : Social Media Officer

I&M Bank Job Vacancy in Kenya : Social Media Officer

November 21, 2014

Job Description

I&M Bank, a leading Kenyan commercial banking group with a regional presence in 4 countries, is looking for the following key personnel to spearhead their ambitious business line expansion plans.Social Media Officer Ref: SMO/11/2014

Job Summary: The job holder will join the Social Media Team of the Bank which develops and manages the growing Social Media and Online activities for the Bank.

This includes but not limited to implementing the Bank’s Social Media strategy, developing brand awareness, generating inbound traffic and cultivating leads and sales.

Duties and Responsibilities

Social Media Marketing Officer will report to the Social Media Manager and will assist in:

1. Implementing Social Media Strategy
Developing the plan and the parameters for the Bank’s Social Media Strategy.
Determining objectives, establishing what needs to be accomplished and defining how it will be done, in close liaison with various departments.

2. Managing all Bank’s Social Media and websites
Ensuring Social Media accounts are updated on a daily basis and that messaging is timely and relevant. This also includes using various social media tools to schedule posts/tweets to appear during the day, overnight and on weekends, to promote the brands to night owls and clients in different time zones.
Creation of animated videos using available tool, and video
Creation of staff/ customer interviews.

3. Engaging in dialogue when necessary and monitoring customer issues
Monitoring the Social sites for any positive or negative feedback about I&M Bank and its products & services, and following up on the feedback.
Encouraging and thanking individuals for positive feedback, and mollifying any unhappy customers

4. Monitoring trends and encouraging adoption of Social Media tools
Identifying and reporting on Social Media trends in order to be on top of the latest trends and tools to ensure that we are ahead of competition

5. Searching for news/articles to post
Constantly scouring in the Internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the Social Media accounts to promote the Bank’s brand.

6. Implementing Social Media campaigns
Designing e-fliers, posters, screensavers etc and generating ideas on contests on Facebook and Twitter to drive engagement on these Social Media sites.
Developing these ideas and bringing them to fruition.

7. Managing Social Media campaigns
Tracking and monitoring the effectiveness and success of online initiatives (Facebook ads, Twitter ads and Google ads), in order to calculate return on investment.
Providing reports on what worked and what didn’t work.

8. Using social networking analysis tools
Using various analytical tools available to measure I click traffic activity, response times, and complaints in order to know the effectiveness of different channels. This can either be weekly or monthly.

10. Monitoring both the Internet and social events for brand related activities

There are always conversations going on in the social space and social events that provide the perfect opportunities for us to promote the Bank.

The role holder will be expected to actively research and look for conversations going on in the social space and social events that provide perfect opportunities to promote the Bank 11. Providing feedback internally
Communicating to relevant internal departments on public feedback, complaints and conversations surrounding various brands in the market

12. Promoting Social Media within the organization
Educating staff on the importance and use of social media, as well as implementing campaigns and promoting Social Media activities internally.

13. Email Communication sent externally and Internally
Creating and designing content for various communications sent internally and externally.

14. Website/ Wikipedia, Intranet & Branch Digital Display maintenance
Updating various online sites on need basis and ensuring all online channels are regularly updated.

Personal Skills/Attributes:

• A creative mind (Thinking out of the box)
• Excellent communications skills; must have excellent writing and language skills and knowledge on how to write effective copy in different styles, for websites, twitter, Facebook, etc.
• Must have ability to visualise as well as convey a message into relevant and interesting content.
• Have good technical skills for designing creatives e.g. using tools such as Photoshop
• Aware/familiar with online tools for Social Media management
• Customer focused
• Should be creative and technology savvy person with innovative ideas

Qualifications and Experience:

• Bachelor’s degree in Marketing, Journalism and Public Relations. MBA preferred
• Demonstrated experience in a specialized social Media and digital marketing company or be a key member of the Social Media team of a major organization
• At least 2 years’ experience of Social Media Marketing in– LinkedIn, Twitter, Facebook, Google+, YouTube, Instagram e.t.c
• Experience in handling social media within the banking sector will be an added advantage
• Preferred age 25-30 years

Candidates with no prior hands on experience in handling social media in an organisation need not apply.If you believe you meet the above requirements, send your application together with a comprehensive curriculum indicating your qualifications, present position, contact and names of three referees.

How to Apply

Please quote reference number followed by the position applied for in the applicationThe AGM – Human Resources

I&M Bank Limited

I & M Tower, Kenyatta Avenue

P.O Box 30238 – 00100,

NairobiOr email: recruit@imbank.co.ke (preferred) Only short listed candidates will be contacted.

Canvassing will lead to automatic disqualification.