Brand Manager/ Social Media Job at Britam Kenya

Job purpose

To develop, implement and manage the company’s digital marketing and branding strategy to ensure brand equity growth, brand consistency and effective management of online marketing activities to
generate and convert optimum leads

Key responsibilities

• Develop the plan and the parameters for the corporate social media strategy by defining objectives and establishing what needs to be accomplished and define how it is done
• Conduct digital market segmentation and positioning of the company brand
• Ensure that social media accounts are updated on a daily basis and that messaging is timely and relevant. By using social media tools i.e. Tweetdeck, Hootsuite etc. To schedule tweets appear overnight and on weekends, to promote the Britam brand to night-owls and clients in different time zones
• Grow the Company’s brand equity on digital platforms
• Monitor and engage in dialogues on the company websites and social media sites while looking out for any positive or negative feedback and then following up the feedback with the relevant department.
• Formulate, implement and monitor adherence to company branding and digital marketing guidelines
• Constantly searching the internet and news headlines for articles, stories and tips that are industry related and which can be posted to the Britam social media account.
• Ensure security, legal and privacy compliance for users on all digital assets
• Develop and bring to fruition social media campaigns that aim at increasing awareness of Britam social media sites.
• Ensure online market leadership in share of voice and visibility on key platforms such as social media, search engines, online collaboration (partner& publisher sites).
• Identify and develop blog posts and other materials.
• Measure and report on return on online marketing & branding investment
• Recruit, train and develop other bloggers and blog editors.
• Support offline marketing campaigns
• Monitor conversations that are trending on social media that provide the perfect segue for the company to promote itself.
• Prepare and monitor utilization of digital marketing budget
• Educate staff on the importance of social media, as well as the implementation of new technologies and campaigns. As well as promote social media activities internally
• Perform any other duties as may be assigned from time to time

Key Performance Measures

• Brand visibility
• Brand loyalty
• Traffic on the company’s digital platforms
• Growth on social media networks
• Management of social media conversations
• Turnaround time in handling issues raised on social networks i.e. turnaround time
• Website management (usability, traffic flow and conversion rate)
• Brand visibility and management
• Reports and proposals

Working relationships

Internal working relationships

The Brand Manager/ Social Media will be;

Accountable to the Director, Marketing and Corporate Affairs.
Directly responsible for Digital/Social Media Officer.
Work with all the departments.

External working relationships

• Britam customers
• Social media users

Knowledge, experience and qualifications required

• Bachelor’s degree in Marketing, Commerce or a related field.
• Master’s degree in Marketing, Commerce, MBA (Marketing option) or a related field will be an added advantage.
• Member of the Chartered Institute of Marketing
• 7- 10 years working experience, with at least 3- 4 years’ experience in management
• Basic blogging knowledge and skills
• In-depth knowledge and understanding of social media platforms

Competencies

• Technical and functional competencies
• Excellent customer service skills
• Knowledge in Diversity management
• Stakeholder Management
• Report writing-ability to develop reports
• Decision making –ability to make strategic decisions in a timely and effective manner
• High moral and ethical standing
• Highly motivated

Core competencies

• Communications Skills
• Building Relationships
• Focuses on the Customers
• Develops Self
• Solves Problems
• Develops Self
• Solves problems
• Develop others
• Manage quality and risk
• Managing Change and Ambiguity
• Managing and Executing Strategy

Closing Date:

Friday, July 3, 2015

Key Skills/Specialization:

A bachelor's degree in marketing

commerce or related field

Click HERE to Apply