Tropical Heat Marketing Manager Job
Position: Marketing Manager Purpose of the Positions:
Development of Marketing activities in order to grow the Tropical Heat Brands in all Categories in order to achieve long-term sustainable and profitable growth, via Consumer Communication, Promotions, New Product Introduction, etc.
Be an active member of the Tropical Heat Management Team.
Functional Responsibilities:Marketing Strategy Development
- Develop LTP
- Compile a comprehensive category plan (if applicable)
- Monitor and evaluate the brand strategy.
- Planning, implementing and monitoring of all Consumer and Customer Communication
- Setting up, implementation, monitoring and evaluation of promotions beginning with approved briefs
- Implement and evaluate the communication section of the brand plan.
- Development of relevant innovative new products for the market
- To ensure that packaging is appropriate and in line with relevant guidelines.
- Initiate and implement improvements with respect to functionality and innovation whilst maximizing cost efficiency
- Initiate market research where necessary within budget constraints.
- Following an agreed pricing strategy, setting master pricing and promotional pricing to meet budget requirements.
- Investigation and delivery of price points to optimize product penetration in the targeted market.
- Product Availability Management
- Provide input and final approval of category management plan.
- Monitor and action optimal stock in all depots at all times to meet cover objectives.
- Monitor and update forecasts.
- Brand Profitability Management
- Compile annual budget for authorization.
- Monitor and revise budgets across all specified parameters e.g. Volume
- Justification and corrective action on out of norm situations
- Monitor sales versus targets to achieve volume requirements and provide support.
- Company Management
- Be part of the Management Team and assist with the Management of the Company, as and when required
- Holder of a Bachelor degree from a recognized University in Business, Marketing or related field.
- MUST Have 5 – 7 years in Marketing Management
- MUST Have Proven experience in FMCG companies
- Marketing Strategy Development
- Consumer Communication
- Product Renovation/Innovation
- Pricing Management
- Product availability management
- Brand Profitability Management
If you are interested in the position and have the skills and competencies we are looking for, we would like to hear from you.
Please forward a copy of your updated resume indicating your current and expected salary to hr@tropicalheat.co.ke on or before 27th May 2015.Only shortlisted candidates will be contacted.
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