FEP Holdings Marketing Officer Job

FEP Holdings Marketing Officer Job

Job Title: Marketing Officer

Section: FEP HoldingsReports To: Group Marketing Manager

Location / Branch: Nairobi, Kenya


Job Summary:

•  A Marketing officer is a hands on person who promotes the company’s products and services in the market place so as grow the business in a creative and innovative way.
• To determine the pricing of products, be involved in the new product development that meet the market trends.Main Responsibilities
• Ensure that the products and services that FEP provides resonates with the current and potential customers by creating brand awareness both below the line (BTL) and above the line (ATL)
• Serve as the point person for developing, implementing and executing initiatives and product activities this includes campaigns, launches, events, corporate responsibilities.
• Evaluate marketing campaigns, conduct market research and monitor competitor activities
• Liaising and networking with stakeholders including customers, colleagues (business units), suppliers (Agency) and partner organization (FEB Bank)
• Meeting with various FEP commercial business units to discuss marketing needs and execution plans
• Writing briefs to both the research and creative agency based on the brand requirements.
• Develop plans for advertising, sales promotions
• Formulate and implement annual budget and corporate brand strategy in collaboration with the group marketing manager.
• Manage production of marketing materials including leaflets, brochures (POS) and branded items like shirts etc.
• Supporting the group marketing manager by contributing to and developing marketing plans and strategies

Key Deliverables

• Brand image
• Growing market share
• Brand analysis
• Key Interfaces

Internal

• Group marketing manager
• Divisional Heads
• Commercial Managers
• Procurement
• Marketing Admin

External

• Creative Agency
• Clients,
• Regulators,
• Administrators,
• Government,
• Media
• Other stakeholders
• Academic Qualifications
• Bachelors degree in Marketing or related field
• Professional QualificationsJob / Functional Skills
• Brand communication
• Good negotiation skills
• Brand equity management
• Communication
• Leveraging making the deal
• Business planning
• Investment & market strategy, analysis & trends
• Change management
• Competencies (Behaviours)
• Innovation
• Investment discipline
• Integrity
• Teamwork
• Operational excellence & Cost consciousness
• Professionalism and ethics
• Relevant Experience
• At least 1 year of relevant experience

How to Apply

Applications should be sent to recruitment@fep-group.com not later than 13th May COB.
Applicants are also requested to state their current and expected salary in their applications.