Safaricom Limited Job Vacancy in Kenya : M-PESA Product Manager

Safaricom Limited Job Vacancy in Kenya : M-PESA Product Manager

April 20, 2015 Job Description

We are pleased to announce the following vacancy within the Financial Services Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Reporting to the Senior Manager-M-PESA Product Management - the role holder will be responsible
for increasing M-PESA revenues by acquiring new customers and influencing usage from existing customers

Job Responsibilities:

• Perform needs analysis of M-PESA customers to identify propositions that deliver business unit objectives of revenue, retention and NPS.
• Identify, develop, and evaluate Go-to-market strategy, based on knowledge of previously established objectives and market characteristics.
• Work with the strategic marketing team to formulate, direct and coordinate marketing activities to promote M-PESA products and services.
• Stimulate usage of M-PESA Value Added Services i.e. Paybill, Buy goods, M-Shwari, International Money Transfer by use of sales planning.
• Spearhead M-PESA market research studies and analyze their findings.
• Co-ordinate launch of new M-PESA products and services with the marketing team and ensure successful go-to-market for each product as well as ensure all launched products are properly documented.
• Work with the Strategic Marketing and Business Development teams, to achieve desired products take-up in the market through attractive packaging, pricing and positioning.
• Quarterly review of products performance to identify requirements for enhancements, retirement or replacement.
• Ensure high levels of quality and customer experience in launched products and improve on existing products to ensure reduced calls to the call center.
• Employ business analytics insights to identify opportunities to increase usage among existing M-PESA customers.
• Deliver forecasted revenue targets and growth in distinct usage of existing M-PESA VAS services.
• Drive the positioning of M-PESA VAS within the market place through PR.
• Carry out segment specific loyalty initiatives amongst existing M-PESA customers.
• Consistently identify M-PESA knowledge gaps among subscribers & develop customer education initiatives to address these gaps.
• Provide weekly progress reports, weekly reports and ad hock reports to Management.

Desired Skills and Experience

• Bachelor’s Degree from a recognized university preferably in Marketing and Sales.
• 4-6 years post-graduation work experience of which 1-2 years must be in a management role.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Experience in projects management. Certification by CIM will be an added advantage.
• Knowledge of media production, communication, and dissemination techniques and methods.
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Excellent written and verbal communication skills coupled with good listening and critical reasoning skills.
• Good understanding of financial principles, financial ratios, interpretation of standard financial statements.
• Good understanding of the Kenyan market, subscriber preferences and subscriber trends.
• Proactive, confident, energetic with the ability to work under pressure, tight schedules/deadlines and monitor and follow up on all actions taken.
• A highly motivated person with a positive attitude towards work, innovative, creative, results oriented with excellent analytical skills.

If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.

How to Apply

Submit your CV and Application online : Click Here