October 31, 2014
Job Description
We are one of the world’s leading multinational companies in the Agribusiness industry with over 28,000 employees in 90 countries dedicated to one purpose: Bringing plant potential to life.
We are looking for result oriented; customer focused; team players who are passionate about food security to join the Kenyan Commercial team in the following positions:
Head of Marketing
Roles and Responsibilities
- Lead, motivate and develop the marketing function as a main pillar of the Commercial Unit Leadership Team to ensure delivery of business objectives;
- Drive country strategy development by understanding & responding to the market & co-developing new offers and solutions with Territory Marketing, while challenging status quo to expand company product reach and profit revenues;
- Maximize the value of the assets in the Commercial Unit Crop Protection portfolio with the support and guidance of the Territory Asset Team & ensure that asset development activities take into account the Commercial Unit market needs;
- Drive excellence in Customer Relationship Management and Campaign execution;
- Embed use and optimization of proper functionalities of Salesforce.com to enrich and exploit the customer database to enhance the Commercial Unit Customer Relationship Management strategy;
- Ensure Salesforce.com is self-sustaining within the Commercial Unit and is used to run and measure campaigns & improve Field Force Effectiveness;
- Work with Territory Marketing to deliver the data for Smart Plan & develop the Territory Crop Marketing Plans;
- Through projects and in country work support the development and successful roll out of Integrated Crop Solutions offers;
- Ensure that growers and influencers are correctly segmented and addressed by the organization;
- Review Commercial Unit asset portfolio decisions to make sure that the right products are developed for the future and the commercial products are managed efficiently along their product life cycle;
- Ensure seamless connection between technical, regulatory and customer marketing for an efficient management of assets;
- Coordinate launch activities of new Crop Protection products;
- Ensure value maximization of the assets across crops through pricing and generic defense excellence;
- Review asset portfolio performance and validate gaps to be filled; and
- Contribute to the local monitoring of the competitive landscape.
- Agricultural and/or Marketing degree;
- A deep understanding of the country market dynamics (customer, channel and value chain), competitive environment and overall product knowledge;
- Able to conduct effective financial and market analysis; and
- Solid knowledge base on business strategy and marketing and sales principles.
- Excellent interpersonal and team management skills;
- Influencing and negotiation;
- Innovative and strategic thinking, planning and implementation ability;
- Financial analysis;
- Communication and presentation skills; and
- Project management.
- Leadership and ability to deal with different interactions (superiors/peers/collaborators) at national and international level;
- Excellent interpersonal and intercultural skills;
- Strategic thinking, planning and implementation ability;
- Good understanding of Marketing and Sales fundamentals; and
- 5-7 years’ experience in product management / marketing support and 3-5 years on middle management.
Roles and Responsibilities
- Responsible for achievement of sales in the assigned territory;
- Manage assigned customer accounts in the region including accounts receivables;
- Implement agreed sales and marketing plan within the assigned region;
- Manage existing customer relationships and build a new customer base;
- Work with the technical and marketing team to support the business delivery, training and marketing of offers, solutions to the market;
- Develop a database of qualified leads through referrals, telephone canvassing, face to face cold calling on business owners, direct mail, email, and networking;
- Implement agreed marketing plans and keep abreast with market trends, pricing and competition activities, giving regular information as changes come;
- Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales;
- Work closely with the Head of Sales to evaluate and submit forecasts for the assigned regions;
- Deliver agreed campaigns and offers to selected customers through selected channels;
- Maintain contact with all clients in the market area to ensure high levels of Client Satisfaction;
- Build solid and professional relationship based on recognized expertise and trust with customers across the assigned Territory; and
- Create demand at the customer level ensuring that the customer is knowledgeable about the products and has further interest in Syngenta products.
- Bsc in Agriculture degree or equivalent;
- Sound agronomy knowledge and good understanding of crop production;
- Proficient in oral and written English and Kiswahili;
- At least 2 years of Sales Experience;
- Computer literate; and
- Driving licence.
- Communication and presentation skills – ability to communicate coherently and undestably with customers, colleagues, influencers, etc;
- Leadership – ability to lead, motivate and manage a team;
- Team work – ability to work with cross functional teams;
- Independence – ability to work under minimum supervision;
- Analytical – ability to make meaning out of data and take appropriate action; and
- Account management skills.
At least 3 years of sales experience in the agricultural sector;
Experience managing people; and
Influencing and negotiation.
How to Apply
If you would like to be considered for these exciting and challenging roles, please visit our career page at https://www.syngentajobs.com/internal/apply.html
Enclose your curriculum vitae containing your qualifications, experience, contacts, current remuneration and addresses of 3 referees.
Applications should be received not later than 14 November 2014.
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